BRAND STORY
Small solutions, rather than grand answers
Some objects make light work of inconveniences we have put up with for years. You can live without them, but once you try them, going back is difficult. AKEI took notice of the words people say without thinking: “What a hassle.” Instead of proposing a new way to live, we remove unnecessary things to worry about from days that are already busy enough.
A Sensible Choice
We remove unnecessary features and costs, focusing the design on core functions people actually use often.
Intuitive to Use
A simple material can reduce a recurring inconvenience and remove one more moment of hesitation.
Products That Keep Your Day Moving
AKEI products aim to keep daily life flowing smoothly, rather than change the way you live.
You can live without them, but once you try them, going back is difficult. The moment an inconvenience disappears, a luxury becomes an essential.
The AKEI brand storyPRODUCT FAMILIES
Product families for the many scenes of daily life
We offer more than 510 products across nine lines: LIVING, MOVE, MOTOR, COTTON, DERMA, homme, Color, ATO, and AKEI BY.
Akei LIVING
Cleaning · Laundry · Kitchen · Bathroom
Akei MOVE
Exercise bands · Supports
Akei MOTOR
Car cleaning · Maintenance essentials
Akei COTTON
Household textiles
DERMA by Akei
Derma care line
homme by Akei
Men's care line
Color by Akei
Makeup tools
ATO by Akei
Gentle bath care · Shampoo
AKEIBY
Kitchen · Storage · Travel tools
GROWTH
KRW 10 billion within one year, KRW 26 billion within three
From 2022 to 2024, we achieved over 50% year-on-year growth every year. Revenue in 2024 reached KRW 26 billion, up from KRW 15 billion in 2023, an increase of approximately 73% . Revenue in 2025 was KRW 26 billion, unchanged from the previous year.
AKEI brand figures.
REACH
A record built on everyday choices
- Cumulative sales in Korea
- 10 million units
- Overseas presence
- 06 markets
Taiwan · Hong Kong · Malaysia · Canada · Russia · Japan- Cumulative overseas sales
- 120 thousand units
Individual product basis
Across six markets—Taiwan, Hong Kong, Malaysia, Canada, Russia, and Japan—cumulative sales have exceeded 120,000 units on an individual product basis. We continue to generate repeat sales across multiple markets without relying on a single country or channel.
AKEI brand figures, as of January 2026.
BEST SELLERS
Growth came from multiple product families working together
Each of the top four individual products sold between 300,000 and 700,000 units. Multiple product groups contributed evenly to cumulative sales of 10 million units, rather than depending on one standout product.
01No. 1 product728,433 units
02No. 2 product594,123 units
03No. 3 product407,042 units
04No. 4 product307,852 units
All sales figures are on an individual product basis.
COMMERCE & CONTENT
From product development to advertising and review management
After developing a product, we also create the content and run the channels needed to sell it. We produce ads for platforms including Facebook, Instagram, and Google, and on Coupang we manage product development, advertising, and reviews in-house.
A Content Performance Example
One Instagram ad recorded 3.4 million impressions and 1.47 million in reach. The content simply showed the product being used.
Operations That Continue After the Sale
On Coupang, average daily sales exceed 5,000 units. Individual SKUs average over 4.5 stars, with the most-reviewed product exceeding 12,000 reviews. Products have also received Review Best, Bestseller, and Best New Product awards.
- Average daily sales on Coupang
- 5,000+ units
- Average rating per SKU
- 4.5+ stars
- Highest review count
- 12,000+ reviews
- Highest ad impressions
- 3.4 million impressions
Reach: 1.47 million
Review BestBestsellerBest New Product
PRODUCT STORIES
Signature products with small solutions
Hududuk Body Exfoliating Sponge
1 piece. A body care essential made from high-density material for a soft feel with less skin irritation.
Cleaning Shot Multipurpose Cleaner
77 ml, ultra-concentrated. An all-in-one cleaner that quickly removes stubborn grime, notified under Korea's safety-confirmation system for household chemical products.
White Shot ATO Stain Remover
520 ml, a family-friendly formula that gently removes food, tea, and coffee stains.
Travel Compression Bags
10 medium/large bags. Press by hand to reduce bulk, with no vacuum cleaner or compression tool needed.
Doctor Guard Color Catcher Sheets
110 sheets. Viscoph fibers absorb dust to reduce the need for separate loads.
77 ml ultra-concentrated formula520 ml family-friendly formulaHigh-density materialViscoph fibers · Dust absorptionCompress by hand without toolsNotification completed under Korea's household chemical product safety-confirmation system
PARTNERSHIP
The Big Issue × AKEI
AKEI supports The Big Issue, a social enterprise helping people experiencing homelessness and social exclusion become self-reliant. Alongside making daily life easier, we put social responsibility into practice.
