BRAND STORY
Small solutions, rather than grand answers
Some objects make light work of inconveniences we have put up with for years. You can live without them, but once you try them, going back is difficult. AKEI took notice of the words people say without thinking: “What a hassle.” Instead of proposing a new way to live, we remove unnecessary things to worry about from days that are already busy enough.
A Sensible Choice
We remove unnecessary features and costs, focusing the design on core functions people actually use often.
Intuitive to Use
A simple material can reduce a recurring inconvenience and remove one more moment of hesitation.
Products That Keep Your Day Moving
AKEI products aim to keep daily life flowing smoothly, rather than change the way you live.
You can live without them, but once you try them, going back is difficult. The moment an inconvenience disappears, a luxury becomes an essential.
The AKEI brand storyPRODUCT FAMILIES
Product families for the many scenes of daily life
We offer more than 510 products across nine lines: LIVING, MOVE, MOTOR, COTTON, DERMA, homme, Color, ATO, and AKEI BY.
AKEI LIVING
Cleaning · Laundry · Kitchen · Bathroom
AKEI MOVE
Exercise bands · Supports
AKEI MOTOR
Car cleaning · Maintenance essentials
AKEI COTTON
Household textiles
DERMA by AKEI
Derma care line
homme by AKEI
Men's care line
Color by AKEI
Makeup tools
ATO by AKEI
Gentle bath care · Shampoo
AKEI BY
Kitchen · Storage · Travel tools
GROWTH
KRW 10 billion within one year, KRW 26 billion within three
From 2022 to 2024, we achieved at least 50% year-on-year growth every year. Revenue in 2024 reached KRW 26 billion, up from KRW 15 billion in 2023, an increase of approximately 73% . Revenue in 2025 was KRW 26 billion, unchanged from the previous year.
AKEI brand figures.
REACH
A record built on everyday choices
- Cumulative sales in Korea
- 10 million units
- Overseas presence
- 06 markets
Taiwan · Hong Kong · Malaysia · Canada · Russia · Japan- Cumulative overseas sales
- 120 thousand units
Individual product basis
Across six markets—Taiwan, Hong Kong, Malaysia, Canada, Russia, and Japan—cumulative sales have exceeded 120,000 units on an individual product basis. We continue to generate repeat sales across multiple markets without relying on a single country or channel.
AKEI brand figures, as of January 2026.
BEST SELLERS
AKEI Best 8, proven by cumulative sales
Our eight best-selling products since launch. At No. 1, the AKEI Body Exfoliating Sponge has passed 789,000 units sold.
- No. 1
AKEI Body Exfoliating SpongeSold789,000+ unitsSponge-type exfoliator for Korean-style body scrubbing - No. 2
Black Chark ToothpasteSold748,000+ unitsToothpaste, pack of 4 - No. 3
Cleaning Shot Multipurpose CleanerSold583,000+ unitsMultipurpose cleaner, 777 ml - No. 4
Dust Shot Washing Machine CleanerSold353,000+ unitsFor top-loading and front-loading washers, 210 g × 5 packs - No. 5
White Shot BleachSold310,000+ unitsLaundry bleach, 1.2 kg - No. 6
White Shot Stain RemoverSold276,000+ unitsHighly concentrated stain remover, 520 ml - No. 7
486 Floss (Women's)Sold275,000+ unitsDisposable floss picks for women, 486 count - No. 8
Doctor Guard Color Catcher SheetsSold260,000+ unitsPrevents color transfer in the wash, 110 sheets
2026 HIT
This year's best-sellers
Each of these 8 products sold at least 20,000 units from January to October this year alone.
- HIT
LIVINGTravel Compression Bags (Medium/Large)47,000+ soldCompression bags for travel packing, 10 bags - HIT
HOMMEHomme Anti-Lux Men's Intimate Wash43,000+ soldCooling all-in-one wash for men, 550 ml - HIT
MOTORMotor Water-Beading Glass Coating39,000+ soldGlass coating for cars, 530 ml - HIT
DERMANo-Sebum Dry Shampoo Powder39,000+ soldDry shampoo powder for hair, 4 g - HIT
LIVINGBlack King Chark Toothbrush33,000+ soldFlexible toothbrushes, pack of 5 - HIT
HOMMEHomme Super All-in-One Body Wash23,000+ soldBody wash with shower pouf, 550 ml - HIT
DERMADerma Rich Rich Foot Cream22,000+ soldHigh-moisture callus-care foot cream, 550 ml - HIT
HOMMEHomme Super All-in-One PHA Body Lotion21,000+ soldPerfumed body lotion in Sense Pheromone scent, 550 ml
COMMERCE & CONTENT
From product development to advertising and review management
After developing a product, we also create the content and run the channels needed to sell it. We produce ads for platforms including Facebook, Instagram, and Google, and on Coupang we manage product development, advertising, and reviews in-house.
A Content Performance Example
Our 10 signature ads have generated 200 million measured impressions. Five YouTube and Google ads delivered 190 million impressions and led to 36,000 purchase conversions, and a single Earwax Killer ad reached 64.26 million impressions on its own.
Operations That Continue After the Sale
On Coupang, we sell an average of at least 5,000 units a day and more than KRW 1 billion a month. Individual SKUs average at least 4.5 stars, and our products have received more than 170,000 reviews. They have also been selected for the Review Best, Bestseller, and Best New Product awards.
- Average daily sales on Coupang
- 5,000+ units
- Average rating per SKU
- 4.5+ stars
- Reviews on Coupang
- 170,000+ reviews
- Impressions from 10 signature ads
- 200 million
Measured total
Review BestBestsellerBest New Product
PRODUCT STORIES
Signature products with small solutions
AKEI Body Exfoliating Sponge
1 piece. A body care essential made from high-density material for a soft feel with less skin irritation.
Cleaning Shot Multipurpose Cleaner
777 ml, ultra-concentrated. An all-in-one cleaner that quickly removes stubborn grime, notified under Korea's safety-confirmation system for household chemical products.
White Shot ATO Stain Remover
520 ml, a family-friendly formula that gently removes food, tea, and coffee stains.
Travel Compression Bags
10 medium/large bags. Press by hand to reduce bulk, with no vacuum cleaner or compression tool needed.
Doctor Guard Color Catcher Sheets
110 sheets. Viscose fibers capture dust to reduce the need for separate loads.
777 ml ultra-concentrated formula520 ml family-friendly formulaHigh-density materialViscose fibers · Dust captureCompress by hand without toolsNotification completed under Korea's household chemical product safety-confirmation system
PARTNERSHIP
The Big Issue × AKEI
AKEI supports The Big Issue, a social enterprise helping people experiencing homelessness and social exclusion become self-reliant. Alongside making daily life easier, we put social responsibility into practice.
