Grow our brands
Turning the potential of eight brands into growth
YBK CORPORATION EST. 2021
Grow brands.
Open new markets.
Go global.
We grow our proprietary brands and open new markets in games, branding commerce, medical technology, and branding entertainment. By connecting China and the United States through global expansion, we are building YBK’s next stage of growth.
Open new markets
Games · Branding commerce · Medical technology · Branding Entertainment
Connect continents
China · United States · Beyond
BUILT TO GROW. READY TO EXPAND.
Growth that continues.
Possibilities that expand.
YBK builds on the growth of its own brands to explore new businesses and markets, extending its global presence.
01 / BRAND GROWTHBrand potential.
Brand potential.
Business results.
AKEI’s growth reflects our work across product planning, content, marketing, and distribution.
AKEI annual revenue · KRW 100 million
AKEI brand · Company-supplied figures for 2021–2025. Distinct from YBK consolidated revenue.
02 / NEW MARKETSBeyond familiar markets.
Beyond familiar markets.
Into new opportunities.
Our experience in commerce supports expansion into games, branding commerce, medical technology, and branding entertainment.
01Games
Kraken Games · Bunny Dash
Kraken Games’ development and publishing connect with Bunny Dash’s game business, spanning planning, release, and ongoing operations.
Soul Eater: Idle · Development and operations
02Branding commerce
Keep Going · ArtheL
Branding-commerce affiliates Keep Going and ArtheL connect brand planning with products and sales, across their portfolio of brands.
KEEP GOING · ArtheL
03Medical technology
DVORA Beauty Clinic
Based at DVORA Beauty Clinic in Qingdao, China, we connect dermatology, SMP, and inner beauty while expanding our medical-technology business.
QINGDAO · MEDICAL BEAUTY
04Branding Entertainment
SOB Corporation
We connect the potential of products and content created with direct participation from influencers and artists, advancing our branding entertainment business.
BRANDING ENTERTAINMENT
03 / GLOBAL EXPANSIONFrom Korea.
From Korea.
Across continents.
We are extending our global business connections with a focus on China and the United States, building an understanding of local markets and customers.
Global expansion · China and the United States
ASIAGLOBAL NETWORKNORTH AMERICA
ChinaCHINA
Japan
Russia
Taiwan
United StatesUNITED STATES
Hong Kong
Malaysia
Canada
YBKKorea
Global business connections
AKEI presence in 6 overseas markets
Taiwan · Hong Kong · Malaysia · Canada · Russia · Japan
By the numbers.
From brands and products to diverse distribution channels.
YBK's growth is reflected in the numbers.
YBK's growth is reflected in the numbers.
08
Brands
₩26B
AKEI revenue · 2024
2021
Founded
10M+
AKEI units sold in Korea
Revenue reflects the AKEI brand in 2024. Cumulative unit sales in Korea are as of January 2026.
What we do.
From brand planning and product development to content, marketing, logistics, and systems,
we manage every stage of commerce in-house.
we manage every stage of commerce in-house.
01
Marketing
MARKETING
We plan and run marketing strategies across a range of online channels. By analyzing content and advertising performance, we refine our approach to each channel.
02
Content Development
CONTENT
From planning and producing social media content to analyzing results and drawing insights, we handle the entire process in-house. We continually develop content tailored to each brand and product.
03
Game Development
GAME
We plan, develop, and operate games, covering content programming, in-game features, and system development.
04
Publishing
PUBLISHING
We publish our own games, bringing launch, operations, and marketing together in one continuous process.
05
Investment Consulting
INVESTMENT
We advise on investment and business expansion, drawing on our accumulated experience and infrastructure.
06
Product Development
PRODUCT
We plan and develop products in-house using purchase data and customer analysis, quickly translating market and customer needs into products.
07
Design
DESIGN
We handle everything from branding to product and packaging design, creating a consistent visual identity across brands and products.
08
Photography
STUDIO
We produce product photography and videos for product detail pages in-house, including visual direction for product and beauty images.
09
SCM
LOGISTICS
We use ERP and SCM systems to manage inventory and operational information, building a structured environment for inventory control and customer service.
10
Distribution
COMMERCE
We handle sales and product operations across major commerce channels, managing each brand's sales through channel-specific strategies.
COMPANY OVERVIEW
Building brands. Expanding business connections.
YBK Corporation was established in October 2021. Based on purchase data and customer analysis, we plan products for our own brands while managing content production, marketing, and distribution together.
Company Information
YBK Corporation (YBK Corp.) · Representative: Yang Hee-chan · Established October 2021
Commerce
We plan and operate eight proprietary brands: AKEI, AKEI BY, SIMPLEEF, SALOOM, POOH LOVEL, KARRI AIR, SAMURE, and PORMANN.
Games & Publishing
Through Kraken Games and Bunny Dash, we handle game planning, development, and marketing operations in-house.
Beauty & Branding Commerce
Based in Qingdao, China, we operate DVORA Beauty Clinic, covering dermatology, SMP, and the SAMURE inner beauty brand. Branding-commerce affiliates Keep Going and ArtheL expand the business together with YBK.
Branding Entertainment
SOB Corporation develops YBK’s branding entertainment business.
GROUP STRUCTURE
Different expertise.
One connected business.
Specialist companies and proprietary brands expand YBK’s business together.
Games
Kraken Games · Bunny Dash
Branding commerce
Keep Going · ArtheL
Medical technology
DVORA Beauty Clinic
BRANDING ENTERTAINMENT
SOB Corporation
08 / PRIVATE BRAND
Everyday, in our own way.
Eight proprietary brands, each responding to a different everyday need with its own identity.
LIVING ESSENTIALS
AKEI
Practical everyday essentials. Product development, content, and distribution come together within one brand.
Explore brandAKEIBY
KITCHEN · STORAGE
AKEI BY
Kitchen, storage, and travel essentials designed around practical ideas for small everyday inconveniences.
Explore brandINNER BEAUTY
SAMURE
Red ginseng meets inner beauty. Convenient red-ginseng sticks support an everyday self-care routine.
Explore brandTRAVEL
KARRI AIR
Travel organizers, mesh bags, and waterproof bags make packing and carrying essentials easier.
Explore brandLAUNDRY · LIVING
POOH LOVEL
Laundry and cleaning essentials that combine everyday utility with the friendly bear character, Pooh.
Explore brandDAILY LIVING
SALOOM
A daily-living brand bringing practical ideas and a playful touch to products for the kitchen and home.
Explore brandLIFESTYLE
SIMPLEEF
A lifestyle brand combining practical home and kitchen essentials with a natural, refined sensibility.
Explore brandCAR CARE
PORMANN
Car-care and driving accessories focused on useful functions and considered details.
Explore brandHistory.
Discover the key milestones
in YBK Corporation's growth.
in YBK Corporation's growth.
2021FOUNDED
- ybk corp. YBK Corporation establishedIn October 2021, we began as an integrated communications company connecting commerce and publishing.
- AKEI AKEI launchedWe entered commerce with the household goods brand AKEI. First-year revenue reached KRW 330 million.
2022KRW 10B
- AKEI Annual revenue reached KRW 10 billion within one year of launchRevenue grew from KRW 330 million in the first year to the KRW 10 billion range just one year later.
2023KRW 15B
- AKEI Annual revenue of KRW 15 billion50% year-on-year growth. Long-selling products began to establish themselves.
2024KRW 26B
- Kraken Games Kraken Games establishedIn January 2024, we established a subsidiary for game development and publishing.
- Kraken Games Development began on Soul Eater: IdleIn April 2024, development began on an idle 2D action game aimed at core players.
- AKEI Annual revenue reached KRW 26 billion within three years of launch73% year-on-year growth.
2025LAUNCH
- Kraken Games Soul Eater: Idle closed beta testA closed beta test was held in March 2025.
- Kraken Games Soul Eater: Idle launched in KoreaOfficial Android release on April 9, 2025.
- DVORA DVORA Beauty Clinic opened in QingdaoIn May 2025, we opened a clinic in Qingdao, China, expanding into medical beauty.
- ybk corp. Investment in Keep Going and ArtheLWe invested in two partners in branding and commerce.
202610,000,000+
- AKEI Cumulative sales in Korea exceeded 10 million unitsAs of January 2026. Multiple product groups contributed evenly, rather than a single product driving the result.
- SAMURE SAMURE entered QingdaoWe introduced inner beauty red ginseng sticks at DVORA Beauty Clinic Qingdao, our official partner clinic in China.
- Bunny Dash Bunny Dash establishedWe established a new company for our game business.
- SOB Corporation SOB Corporation establishedWe established a company for branding entertainment.
Revenue figures are for the AKEI brand. Cumulative sales in Korea cover the period from AKEI's first sales through January 2026.
Contact.
Directions and contact information for YBK Corporation.
Address
213 Hakdong-ro, Gangnam-gu, Seoul
2F, Jehyeon Building (Nonhyeon-dong)
2F, Jehyeon Building (Nonhyeon-dong)
Tel
Email
Family Site