Growing our own brands
Turning the potential of 8 brands into business growth
YBK CORPORATION EST. 2021
Grow brands.
Open new markets.
Go global.
We share the data marketing, manufacturing, and IT capabilities built through operating our brands with specialist teams. Connecting brands, games, and global businesses, YBK Business OS drives our next stage of growth.
YBK CORPORATE FILM
Our story, in motion
3:25
Opening new markets
Games · Brand commerce · Medical technology · Creator private brands
Global expansion across continents
China, the United States, and beyond
BUILT TO GROW. READY TO EXPAND.
Growth that continues.
Possibilities that expand.
YBK builds on the growth of its own brands to explore new businesses and markets, extending its global presence.
01 / BRAND GROWTHBrand potential.
Brand potential.
Business results.
AKEI’s growth reflects our work across product planning, content, marketing, and distribution.
AKEI annual revenue · KRW 100 million
AKEI brand · Company-supplied figures for 2021–2025. Distinct from YBK consolidated revenue.
02 / NEW MARKETSBeyond familiar markets,
Beyond familiar markets,
into new areas of growth.
Building on our commerce experience, we are expanding into brand commerce, medical technology, games, and creator private brands.
01Brand commerce
Keepgoing · ArtheL
We combine the brand strategy of specialists formerly with Coupang's Advertising and Retail groups with YBK's manufacturing, marketing, and operational support. Together, we grow FLOCALM, MONFRI, and ZIGBEE.
Keepgoing · ArtheL
02Medical technology
DVORA Qingdao, China
We connect Korean beauty experience with local operational and IT expertise in China, building locally adapted systems for bookings, customer management, and sales management.
QINGDAO · MEDICAL BEAUTY
03Games
Kraken Games · Bunny Dash
We connect the specialist development teams at Kraken Games and Bunny Dash with data marketing and operational support. Together, we are expanding from games in Korea to the US market.
Soul Eater Idle · Game development and operations
04Creator private brands
SOB Corporation
We are preparing private brands by combining the audience insight and content of husband-and-wife creators Ssotteok Bubu (312,000 YouTube subscribers) with YBK's product planning, manufacturing, and sales operations.
CREATOR-LED PRODUCTS
03 / GLOBAL EXPANSIONFrom Korea.
From Korea.
Across continents.
We are extending our global business connections with a focus on China and the United States, building an understanding of local markets and customers.
SHARE FIRSTThinner margins, wider reach.
In exports, market share comes before margin. With aggressive supply terms, local partners get established quickly, and we grow market share together.
Global expansion · China and the United States
ASIAGLOBAL NETWORKNORTH AMERICA
ChinaCHINA
Japan
Russia
Taiwan
United StatesUNITED STATES
Hong Kong
Malaysia
Canada
YBKKorea
Global business connections
AKEI presence in 6 overseas markets
Taiwan · Hong Kong · Malaysia · Canada · Russia · Japan
Cumulative overseas sales: 120,000+ units (individual products) · Top 3: exfoliating sponges, compression bags, silicone tape
By the numbers.
From brands and products to diverse distribution channels.
YBK's growth is reflected in the numbers.
YBK's growth is reflected in the numbers.
08
Brands
₩26B
AKEI annual revenue · 2024 & 2025
2021
Founded
10M+
AKEI units sold in Korea
Revenue reflects the AKEI brand's results for 2024 and 2025. Cumulative unit sales in Korea are as of January 2026.
What we do.
From brand planning and product development to content, marketing, logistics, and systems,
we manage every stage of commerce in-house.
we manage every stage of commerce in-house.
01
Marketing
MARKETING
We plan and run marketing strategies across a range of online channels. By analyzing content and advertising performance, we refine our approach to each channel.
02
Content Development
CONTENT
From planning and producing social media content to analyzing results and drawing insights, we handle the entire process in-house. We continually develop content tailored to each brand and product.
03
Game development
GAME
Specialist teams develop and operate games, while YBK supports data marketing and the management and operational foundation. Each team's development expertise works alongside YBK's execution capabilities.
04
Publishing
PUBLISHING
We work together on launches, marketing, and service operations to bring specialist teams' games to players. We analyze user acquisition and payment data to assess the operational direction together.
05
Business execution support
BUSINESS SUPPORT
We connect each specialist team with the marketing, manufacturing, and management systems it needs, working together on launch and operations.
06
Product Development
PRODUCT
We plan and develop products in-house using purchase data and customer analysis, quickly translating market and customer needs into products.
07
Design
DESIGN
We handle everything from branding to product and packaging design, creating a consistent visual identity across brands and products.
08
Photography
STUDIO
We produce product photography and videos for product detail pages in-house, including visual direction for product and beauty images.
09
SCM
LOGISTICS
We use ERP and SCM systems to manage inventory and operational information, building a structured environment for inventory control and customer service.
10
Distribution
COMMERCE
We handle sales and product operations across major commerce channels, managing each brand's sales through channel-specific strategies.
COMPANY OVERVIEW
Building brands. Expanding business connections.
YBK Corporation was established in October 2021. Based on purchase data and customer analysis, we plan products for our own brands while managing content production, marketing, and distribution together.
Company Information
YBK Corporation (YBK Corp.) · Representatives: Yang Hee-chan · Kook Hyun-jun · Established October 2021
Commerce
We plan and operate eight proprietary brands in-house: AKEI, AKEI BY, SIMPLEEF, SALOOM, POOH LOVEL, KARRI AIR, SAMURE, and PORMANN.
Games & publishing
We connect the specialist development teams at Kraken Games and Bunny Dash with data marketing and a management and operational foundation.
Beauty & brand commerce
We provide a local operational and IT foundation for DVORA Qingdao in China, and connect Keepgoing · ArtheL with brand and product launches and sales operations.
Creator private brands
SOB Corporation brings together the audience insight of husband-and-wife creators Ssotteok Bubu and YBK's product execution capabilities to build private brands.
GROUP STRUCTURE
Different expertise.
One connected business.
Affiliates in which YBK holds a direct stake work alongside our proprietary brands to expand YBK's business.
Brand commerce
Keepgoing · ArtheLYBK stake
Medical technology
DVORA Qingdao, ChinaYBK stake
Games
Kraken Games · Bunny DashYBK stake
CREATOR PRODUCTS
SOB CorporationYBK stake
08 / PRIVATE BRAND
Everyday, in our own way.
Eight proprietary brands, each responding to a different everyday need with its own identity.
LIVING ESSENTIALS
AKEI
For the past 5 years, AKEI has made products that ease small everyday inconveniences. Quietly useful day after day, the brand fits naturally into daily life.
Explore brandAKEIBY
KITCHEN · STORAGE
AKEI BY
A brand that brings practical ideas to kitchen, storage, and travel tools, easing small everyday inconveniences.
Explore brandLAUNDRY · LIVING
POOH LOVEL
A household brand for laundry and cleaning, bringing together practical products and the friendly charm of its bear character, Pooh.
Explore brandRED GINSENG · ART · GIFT
SAMURE
We have brought artist WEJI's work to wellness foods, turning care for well-being into gifts people want to receive.
Explore brandTRAVEL
KARRI AIR
Travel essentials such as organizer bags, mesh bags, and waterproof bags make sorting and packing your belongings lighter and easier.
Explore brandLIFESTYLE
SIMPLEEF
A lifestyle brand that brings a natural, refined sensibility to household and kitchen goods, offering convenience and ease in everyday life.
Explore brandDAILY LIVING
SALOOM
A household brand that adds practical ideas and a playful touch to the products you need throughout the kitchen and home.
Explore brandCAR CARE
PORMANN
A specialist automotive accessories brand focused on the functions and details you need, from vehicle care to driving.
Explore brandHistory.
Discover the key milestones
in YBK Corporation's growth.
in YBK Corporation's growth.
2021FOUNDED
- ybk corp.YBK Corporation establishedIn October 2021, we began as an integrated communications company connecting commerce and publishing.
- AKEIAKEI launchedWe entered commerce with the household goods brand AKEI. First-year revenue reached KRW 330 million.
2022KRW 10B
- AKEIAnnual revenue reached KRW 10 billion within one year of launchRevenue grew from KRW 330 million in the first year to the KRW 10 billion range just one year later.
2023KRW 15B
- AKEIAnnual revenue of KRW 15 billion50% year-on-year growth. Long-selling products began to establish themselves.
2024KRW 26B
- Kraken GamesKraken Games establishedIn January 2024, we established a subsidiary for game development and publishing.
- Kraken GamesDevelopment began on Soul Eater IdleIn April 2024, development began on an idle 2D action game aimed at core players.
- AKEIAnnual revenue reached KRW 26 billion within three years of launch73% year-on-year growth.
2025KRW 26B
- AKEIAnnual revenue held at KRW 26 billionAs in 2024, annual revenue held steady at KRW 26 billion.
- Kraken GamesSoul Eater Idle closed beta testA closed beta test was held in March 2025.
- Kraken GamesSoul Eater Idle launched in KoreaOfficial Android release on April 9, 2025.
- DVORADVORA Qingdao opened in ChinaIn May 2025, we opened a clinic in Qingdao, China, expanding into medical beauty.
- ybk corp.Keepgoing · ArtheL joined YBKIt joined as a brand commerce affiliate, linking its specialist team's brand strategy with YBK's manufacturing, marketing, and operational foundation.
202610,000,000+
- AKEICumulative sales in Korea exceeded 10 million unitsAs of January 2026. Multiple product groups contributed evenly, rather than a single product driving the result.
- SAMURESAMURE entered QingdaoWe introduced SAMURE Inner Beauty Red Ginseng Sticks at DVORA Qingdao in China.
- Bunny DashBunny Dash establishedWe established a game company for the US market and launched Lucky District in the United States.
- SOB CorporationSOB Corporation establishedWe established a creator private-brand company with husband-and-wife creators Ssotteok Bubu.
Revenue figures are for the AKEI brand. Cumulative sales in Korea cover the period from AKEI's first sales through January 2026.
YBK CORPORATION NEXT CHAPTER
Now, building on our experience, we grow businesses together with specialist teams in each field.
We add YBK's teams and systems
to specialist teams' capabilities.
THE MODEL / Operating model
YBKBusiness OS
YBK Business Operating System
We are the system that moves business forward.An operating system shared across businesses
Expert-led businesses.
A shared team and operating foundation.
EXPERT TEAMSSpecialist teamsExpertise · Autonomy
×YBKTeams & systemsShared execution capabilities
ONE SHARED FOUNDATION
Execute togetherConnect the capabilities each project needsBRANDSBrands
GAMESGames
GLOBALGlobal
THE YBK ADVANTAGE
Execute quickly.
Scale efficiently.
ADVANTAGE01
AGILE & LEAN EXECUTION
Team up flexibly.
Execute quickly.
We build teams around each project, starting small and validating quickly.
ADVANTAGE02
LESS DUPLICATED OVERHEAD
Reduce duplicate
operating costs
Businesses share people and systems to reduce recurring operating costs.
ADVANTAGE03
EARLY PROFITABILITY
A faster path
to profitability
Kraken Games · Keepgoing · ArtheL.
Execution demonstrated through monthly profitability.
OPERATING PROOF
A faster path to profitability,
demonstrated in operation.
From each business's start
to monthly profitability.
Kraken GamesGames
Under 6 months
Keepgoing · ArtheLBrand commerce
1 year
YBK HEADQUARTERSJust around 20 people
A focused team and systems,
many projects at once.
many projects at once.
From HQ brand and product operations
to support for affiliate projects.
Based on operational information provided by the company. Monthly profitability and investment payback are separate measures. The approximately 20 HQ staff do not include affiliates' field staff.
01 Specialist teams
Let specialists lead in their fields.
BRANDING COMMERCE
Keepgoing · ArtheL
A collaboration of specialists formerly with Coupang's Advertising and Retail groups.
Product expertise, backed by execution through launch.
Expert teamProduct & brand strategy
×YBKProduct planning, manufacturing, launch & operational support
Solid deodorizer
Body wash
Toothpaste
GAME DEVELOPMENT
Kraken Games
Specialists with prior experience developing DragonFlight.
Entered the popular and rising chartsResults provided by the company
- Specialist team's role
- Game development & service operations
- YBK's support
- User acquisition · Payment analysis · Data marketing
Under 6 months · Monthly profitability
GLOBAL GAMING
Bunny Dash
A game team with developers who studied at KAIST.
LUCKY DISTRICTMinigames ＋ Social casino
- Specialist team's role
- Game development & services for the US market
- YBK's support
- Global marketing · Payment analysis · Operations
US launch · Lucky District
CREATOR PRODUCTS
SOB Corporation
Working with Ssotteok Bubu, a husband-and-wife creator duo with 312,000 subscribers.
CREATOR × YBKAudience insight,
shaping product standards.
CREATORAudience insight
Content
Content
YBKProduct planning
Manufacturing & launch
Manufacturing & launch
PRIVATE BRANDPrivate brands,
built together
built together
- Specialist team's role
- Audience insight · Product standards · Content
- YBK's support
- Product planning · Manufacturing · Launch · Sales operations
Product launch planned
CHINA · BEAUTY OPERATIONS
DVORA Qingdao, China
Korean beauty experience × Local operational & IT expertise in China
China · Qingdao
QINGDAO- DVORA headquarters in Korea
- 25 years or more in Gangnam
- Local execution in China
- Qingdao operations, IT & beauty specialists
- Specialist team's role
- Local medical & beauty operations
- YBK's support
- Connecting local tools with booking, customer & sales management
Localization in progress
Team backgrounds and project stages are based on information provided by the company. Results refer to monthly profitability for each business.
02 Shared capabilities
Shared capabilities. Parallel projects.
ONE TEAM. MULTIPLE PROJECTS.
We share a common foundation and add only the expertise each project needs.
01Data marketingCustomer response → Product selection
02Branding & contentBranding · Photography · Video
03Product planning & manufacturing200+ factory partners worldwide
04Channels & SCMOrders · Inventory · Sales
05IT & management systemsData · ERP · Management
06Global localizationProduct requirements · Channels · Tools
YBK's shared execution foundationTeams × Data × In-house ERP
Brands & products
- Product planning
- Manufacturing & supply
- Sales operations
Games & content
- User acquisition
- Payment analysis
- Operational support
Global business
- Market analysis
- Local adaptation
- Connecting operations
Manufacturing network: connected with 200 or more factory partners worldwide. Based on operational and partner-network information provided by the company.
03 Teams & systems
Flexible teams. Connected information.
DIGITAL NOMAD · AGILE TEAMS
Keep work moving, wherever you are.
- Project-based teams
- Autonomy & responsibility
- Company-wide meetings every 2 weeks
ERP built in-houseShared information,
keeping work moving.
keeping work moving.
- 01Product preparationOwners · Testing · Packaging
- 02Ordering & receivingBatches · Planned quantities · Completion status
- 03Channel operationsCosts · Supply status · Content
- 04After the saleSales · Inventory · Advertising records
04 Global expansion
GLOBAL BY DESIGN.
DESIGNED FOR EACH MARKET
From the start,
built for the target country.
From product design to local operations.
START WITH THE MARKETCustomers · Regulations · Environment
Adapt the product
- Ingredient & formulation design
- Certification review
- Launch preparation
Adapt the operations
- Local customers & channels
- Local platforms
- Connected workflows
SAMURE × WEJIWELLNESS FOOD, DESIGNED TO GIFT.
Designing wellness foods.
Creating gifts that show you care.
With illustrator WEJI's work,
care for well-being becomes a gift people want to receive.
Wellness foods＋Artist collaboration＝The gift experience
Including ingredient and formulation design for target countries.
SAMURE brandOUR BLUEPRINT
YBK CORPORATION
We are
the system that moves business forward.
YBK Business OS
Giving specialist teams a shared foundation for execution,
bringing more businesses to the world.
EXPERIENCEExperience built together
SHARED FOUNDATIONYBK's shared execution foundation
NEXT BUSINESSNew teams · Next markets
CSR · Social Contribution
YBK's social contribution
We provide ongoing support to The Big Issue, a social enterprise that helps people experiencing homelessness become self-reliant, and donate goods to Goodwill Store, which creates jobs for people with disabilities.
01
Supporting The Big Issue
Together with our flagship brand AKEI, we provide ongoing support to The Big Issue, which helps people experiencing homelessness become self-reliant, and our executives serve on its board as outside directors.
- 648 vendorsPeople experiencing homelessness
- ₩6.3 billionIncome earned by vendors
- 102 householdsMoved into rental housing
Big Issue Korea, cumulative 2010–2025
02
Donating goods to Goodwill Store
In April 2026, we donated AKEI health and beauty products to Goodwill Store, a vocational rehabilitation facility for people with disabilities run by the Miral Welfare Foundation. All proceeds go toward employing people with disabilities and paying their wages.
- 12,000 itemsHealth and beauty products donated
- ₩50.4 millionApproximate value of donated goods
- 30.5 peopleApprox. one month's wages for employees with disabilities
Donated in April 2026 · Reported by Daily Economy
Contact.
Directions and contact information for YBK Corporation.
Address
213 Hakdong-ro, Gangnam-gu, Seoul
2F, Jehyeon Building (Nonhyeon-dong)
2F, Jehyeon Building (Nonhyeon-dong)
Tel
Email
Family Site