Once again,
we chose to build together.

In a small company,
we began learning what people cared about.

Jeonpo-dong, Busan, 2015. 국현준 and 양희찬 founded a small company called POTENSHOP. We began by managing Facebook pages, creating content as we learned which stories caught people's attention and what they wanted to know.

The experience we gained from watching those responses led us to develop products ourselves. One of the first was the roomy baseball cap known as 대두볼캡. We focused on things customers could immediately recognize, such as the cap's size and its silhouette when worn, shaping both the product and how we introduced it.

Our range grew from the 대두볼캡 to the 왕대두볼캡 and bucket hats. Each launch brought us to the next question. What size and shape did people need? How could we show the product so its features were clear? People who had started out creating content were beginning to grow into people who made products.

But while a sentence introducing a product could be short, standing behind it took much longer. The expectation created on a screen had to become satisfaction with the item in someone's hands. Only then would customers have a reason to choose us again.

Our products had to be as good
as the words we used to introduce them.

We began to dream bigger.
Together.

In 2017, the experience we had built became part of a joint business at WBSKIN. The people we had worked with at POTENSHOP, the suppliers who provided our products, and the channels through which we created and shared content. We brought those foundations into the new business.

MURO · Paul Medison
TREATROOM · LamuDali, among others

These were brands we helped create and grow at WBSKIN. We planned products, refined designs, prepared photography and content, and watched how customers responded in the market. Our responsibilities differed, but our work came together in the same products.

As the number of brands grew, so did the work. We had to understand what made each product different, find the words that would reach the people who needed it, and bring their responses after the sale into the next product brief. Within the team, we were learning how to turn a single success into something we could repeat.

Through that work, WBSKIN grew into a company with revenue in the tens of billions of Korean won. Our ambitions grew too: we began looking toward a combined revenue scale approaching KRW 100 billion across POTENSHOP and WBSKIN.

At the time, we thought our dream had come true. We imagined making many more products, and building a much bigger future, with these same people. We believed that as the company grew, our years together would grow with it.