BRAND STORY
Standards first. A little warmth, too
Most household products look alike on the shelf, and shoppers pause only briefly before comparing features and prices. POOH LOVEL wanted to connect in that short moment. Our bear character, Pooh, did not begin with an elaborate backstory. It was enough to be a presence that could bring a brief smile.
Quality That Meets Our Standards
Proven standards you can choose with confidence. We first define what a product needs to do, then make sure it delivers.
Practical Ease of Use
Capsules that need no measuring. Sheets you simply add to the wash. Designed to work with one simple action.
Friendly Design
Pooh never takes priority over the product. The character neither hides its function nor gets in the way of use. Instead, it adds a little warmth to everyday objects.
BRAND CHARACTER
POOH LOVEL's bear is a friend who brings small moments of happiness to everyday life.
Our lovable bear character expresses POOH LOVEL's friendly, warm personality.
BEHIND THE PRODUCT
Make heavy tasks lighter and complicated ones simpler
Wondering how much detergent to use, dealing with airborne bleach powder, putting off washing machine care again: getting things clean came with another kind of fatigue. POOH LOVEL took a simpler view. We chose capsules that need no measuring, so laundry could begin with the single action of dropping one in.
PRODUCT STORY
Every product removes one small hassle from your day
POOH LOVEL products do not start with a feature list. We first find the moments of hesitation in everyday chores, then shape the product around removing that extra step.
Highly Concentrated Laundry Capsules110 capsules · Floral scent
Laundry was always necessary, but never free of hassle: deciding how much detergent to use and taking care not to spill it. Getting things clean came with another kind of fatigue.
So we chose capsules that require no measuring, allowing the wash to start with a single capsule. Then we added a bear character and color to a task that had felt cold and impersonal.
Highly Concentrated Bleach Capsules42 capsules · Oxygen-based
Bleaching was often needed, but easy to avoid. Uncertainty about the amount and the thought of preparing everything could feel like a burden.
One capsule instead of a heavy bottle. We made a bleach capsule that removes the need to measure or second-guess the amount. Drop one in, and bleaching becomes a natural part of the routine.
Highly Concentrated Washing Machine Cleaning Capsules18 capsules · No microplastics detected
The washing machine drum was always cleaning clothes, but rarely got care itself. Even when we knew it needed cleaning, the hassle made it easy to postpone. Maintenance became another burden.
We chose capsules that simply go in, with no measuring or preparation. Soft colors and expressions replace a harsh visual image, making even the care of unseen spaces feel a little lighter.
All-in-One Color Catcher Sheets110 sheets · Pull-out format
Clothes that picked up another color simply because they were washed together. Regret came too late and could cloud the whole day. We knew the risk, but sorting every load was a hassle.
A way to wash without sorting colors, without interrupting your routine. We made color catcher sheets that simply go in with your clothes. One extra sheet makes laundry a little easier.
Scrub Bear6 sponges · Hard and soft sides
Washing dishes is a daily task, but there were few reasons to enjoy it. Rough, bulky sponges could make even the feeling left in your hands seem uninviting.
The cleaning power you need, with a softer touch. One side focuses on scrubbing, the other on comfortable use. We added a bear's face to a kitchen scene that had felt cold.
LAUNDRY & LIVING
Household care for the task at hand
Highly Concentrated Laundry Capsules · Floral Scent
110 capsules. Highly concentrated laundry capsules that need no measuring: simply add one. A widely appealing floral scent, with child-resistant packaging.
Highly Concentrated Bleach Capsules
42 capsules. Oxygen-based bleach capsules separate stains from fabric without airborne powder.
Highly Concentrated Washing Machine Cleaning Capsules
18 capsules. Suitable for front-loading and top-loading machines. No microplastics detected.
ATO Washing Machine Cleaner
210 g × 5 packs. A large-capacity, individually packaged set for all washing machine types.
All-in-One Color Catcher Sheets
110 sheets. Pull-out sheets help prevent color transfer and absorb dust and fluorescent substances.
Scrub Bear
6 sponges. Multipurpose sponges with hard and soft sides and air holes across the surface.
Travel Compression Bags
10 medium/large bags. Press by hand without tools to reduce volume by more than one-third, then close with a double seal.
STANDARD
Standards are upheld where you cannot see as well
All POOH LOVEL laundry and cleaning products are registered under Korea's safety-confirmation system for household chemical products and use child-resistant packaging. Personality comes after those standards are met.
Registered under Korea's household chemical product safety-confirmation systemChild-resistant packagingNo microplastics detectedCapsules without airborne powderOxygen-based bleachFor front-loading and top-loading machinesSuitable for all washing machine typesAbsorbs dust and fluorescent substancesReduces volume by over one-third
Household essentials do not have to feel cold and impersonal. The things we use every day can be a little cute, too.
The POOH LOVEL brand storyPARTNERSHIP
Together with The Big Issue
POOH LOVEL provides ongoing support to The Big Issue, a social enterprise helping people experiencing homelessness and social exclusion change their own lives. POOH LOVEL executives also serve as outside directors of The Big Issue, taking an active role in corporate social responsibility.
