A natural sense of style, at home in everyday life

SIMPLEEF

SIMPLEEF is a lifestyle brand that brings thoughtful ease to your day.
From living spaces to the kitchen, we carefully select products for everyday needs,
combining practical features with a natural, refined sensibility
to make ordinary days feel more relaxed and beautiful.

SIMPLEEF / DAILY LIVING

Our four most-chosen products, for four places in daily life

SIMPLEEF's best-selling products belong in the places you reach for every day, such as the kitchen, bedroom, closet, and bathroom.

01

Kitchen & Storage

An under-sink storage box and our No. 1 best-seller. It keeps the space under your sink organized.

02

Bedroom

Stain-resistant pillow covers, set of 2. They help protect against stains.

03

Closet

Non-slip single-tier clip hangers, pack of 6. Clip hangers that keep clothes from slipping.

04

Bathroom

A 2-in-1 shower pouf, designed to be used two ways.

SIMPLEEF / LINEUP

Home, kitchen, and storage: 43 products

SIMPLEEF is a lifestyle brand that brings a natural, refined sensibility to household and kitchen goods.

Products offered
43 products
No. 1 best-seller
Under-Sink Storage Box
Categories
Home, kitchen, and storage

SIMPLEEF / BEST

SIMPLEEF's top 6 best-sellers

  1. BEST 1Under-Sink Storage BoxUnder-Sink Storage BoxNo. 1 sellerA storage box that organizes the space under your sink
  2. BEST 2Stain-Resistant Pillow CoverStain-Resistant Pillow CoverStain guardPillow covers that protect against stains, set of 2
  3. BEST 3Non-Slip Single-Tier Clip HangerNon-Slip Single-Tier Clip HangerNon-slipSlip-resistant clip hangers, pack of 6
  4. BEST 4Mosquito Coil HolderMosquito Coil HolderEasy placementA stand for holding mosquito coils
  5. BEST 5No-Drill Multipurpose Adhesive HookNo-Drill Multipurpose Adhesive HookNo drillingMultipurpose hooks that attach without holes, pack of 4
  6. BEST 62-in-1 Shower Pouf2-in-1 Shower Pouf2-in-1A shower pouf you can use two ways

SIMPLEEF / PRODUCT LIST

All SIMPLEEF Products

43 items
  • Under-Sink Storage BoxUnder-Sink Storage BoxNo. 1 sellerUnder-sink storage bin
  • Stain-Resistant Pillow CoverStain-Resistant Pillow CoverStain guardPillow covers, pack of 2, 47 × 72 cm
  • Non-Slip Clip HangerNon-Slip Clip HangerNon-slipSingle-tier clip hangers, pack of 6
  • Mosquito Coil HolderMosquito Coil HolderEasy placementStand for mosquito coils
  • No-Drill Adhesive HookNo-Drill Adhesive HookNo drillingAdhesive hooks, pack of 4
  • 2-in-1 Shower Pouf2-in-1 Shower Pouf2in1Shower pouf
  • One-Touch Sink StrainerOne-Touch Sink StrainerOne-touchSink strainer
  • Ointment OrganizerOintment OrganizerMultipurposeOintment storage organizer
  • Collar Stay PadCollar Stay PadPack of 30Pads that keep collars in place
  • Travel Storage BagTravel Storage Bag2-piece setTravel storage bag
  • Clear Book VaseClear Book VaseBook-shapedClear vase
  • Spring Clip Key RingSpring Clip Key Ring2 typesSpring clip key ring
  • Disposable Cutting BoardDisposable Cutting BoardDisposableHandy cutting board
  • Quick-Wipe Dust PadQuick-Wipe Dust PadQuick wipeDust removal pad
  • Hygienic Toilet Seat HandleHygienic Toilet Seat HandlePack of 4Toilet seat handle
  • Magnetic Cable HolderMagnetic Cable HolderMagneticCable holders, pack of 4
  • Octopus Overflow CapOctopus Overflow CapPack of 2Bathroom sink overflow cap
  • Sliding Egg Storage ContainerSliding Egg Storage ContainerSlidingEgg storage container
  • Sticker ScraperSticker Scraper2 bladesSticker scraper
  • Shoe Laundry BagShoe Laundry BagFor shoesLaundry bag
  • Bathroom Slipper RackBathroom Slipper RackFor bathroomsSlipper rack
  • Keyboard Cleaning BrushKeyboard Cleaning BrushCrevice cleaningKeyboard brush
  • Foldable DusterFoldable DusterFoldableDuster
  • Bed Storage BagBed Storage BagSpace-savingBed storage bag
  • Ladle HolderLadle HolderStainless steelLadle holder
  • Dish Drying Drain MatDish Drying Drain MatDrainageDish drying mat
  • Rubber Glove HolderRubber Glove HolderKitchenRubber glove holder
  • Neck & Shoulder Compress Water BagNeck & Shoulder Compress Water BagNeck & shouldersCompress water bag
  • Silicone Kneading BagSilicone Kneading BagSiliconeKneading bag, 36 × 26 cm
  • Foldable BasketFoldable BasketFoldableBasket
  • Hook-and-Loop Cable TieHook-and-Loop Cable TiePack of 50Hook-and-loop cable ties
  • Collapsible Silicone CupCollapsible Silicone CupPack of 2Collapsible silicone cups, 200 ml
  • Crevice Dust RemoverCrevice Dust RemoverRefills includedCrevice dust remover
  • Mini Grinder Grater PlateMini Grinder Grater PlateMiniGrater plate
  • Egg OpenerEgg OpenerEasy to useEgg opener
  • Silicone Can Straw CoverSilicone Can Straw CoverSiliconeStraw cover for cans
  • Bathroom ShelfBathroom ShelfNo drillingBathroom shelf
  • Kettle BlenderKettle BlenderKettle-styleBlender
  • Silicone Drain PadSilicone Drain PadSiliconeDrain pad
  • Draining Vegetable Wash ContainerDraining Vegetable Wash ContainerDrains waterVegetable washing container
  • Pocket ApronPocket ApronPocketsMultipurpose apron
  • Clothing Compression PouchClothing Compression Pouch58 × 130 cmClothing compression pouch
  • One-Touch Shoelace BuckleOne-Touch Shoelace BuckleOne-touchShoelace buckle set

About Illustrator WEJI

Illustrator

WEJI

Creating brand and character projects through an original world and expressive visuals.

  • Contributed to the Korean game CookieRun: Braverse TCG
  • Illustration-book crowdfunding reached 1,280% of its goal
  • Approximately KRW 70 million raised in total
  • 100% crowdfunding project success rate
  • Numerous commercial design projects featuring expressive illustrations
This SAMURE signature character was created in collaboration with WEJI. The default view shows the full composition at a glance.

SAMURE Signature Character — Full View

Full image of the SAMURE signature character created with WEJI

Contact YBK

Call our office, send an email or find directions to YBK.

COMPANY PHONE+82 2-2039-5655Call our office ↗OFFICE ADDRESS2F, Jehyeon Building, 213 Hakdong-ro,
Gangnam-gu, Seoul, South Korea
View directions ↗

For exports, overseas distribution, brand partnerships, investment opportunities, and retail proposals, contact us by email below.

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